Our mission is to modernize car rental operations

From migration to seamless operation, NetRent was created through extensive talks with those who operate car rentals and are longing for efficiency, overview and increased revenue through technology. Bringing the dynamic car rental industry into the AI age to better operations and decision-making processes

About the system

NetRent combines AI-powered fleet management, dynamic pricing, and rental operations in one modular, API-first platform. Intelligent AI agents automate key processes, boost vehicle utilization, and maximize revenue—all while dramatically reducing manual work.

See the system

API-first

Every capability is reachable programmatically, not just in the UI.

Human in the loop

The model proposes. A person approves. The log remembers.

Reversible

Modular by design, so adopting NetRent never becomes a one-way door.

The team

From Reykjavík, close enough to the industry to know which problems are real.

Kristján Ævarsson

Founder

20 years in software, including work on island.is and building Kvasir Lausnir, now finishing an AI specialization at Johns Hopkins.

Björn Steinbekk Kristjánsson

Founder

Ran Off To Iceland, a car rental consulting business, before co-founding NetRent to fix the problem from the inside.

Steinar Logi Geirrsson

Developer

Full-stack engineer with a background in computer science and AI, building the product day to day.

Steinar Logi Geirrsson

Developer

Full-stack engineer with a background in computer science and AI, building the product day to day.